Adblock Plus New Platform to Sell "Acceptable" Ads read more at here www.spinonews.com/index.php/item/848-adblock-plus-new-platform-to-sell-acceptable-ads

One of the world’s biggest adblocking companies "Adblock Plus" will begin selling whitelisted ads for publishers and bloggers to show on their websites. “Acceptable ads” are allowed to pass through Adblock Plus’s filters by default.

Adblock Plus  is a free software extentsion that lets people “block annoying ads on website and disable tracking & block domains known to spread malware”.

Eyeo GmbH, the company behind the popular online ad blocking software Adblock Plus, said it is launching an online advertising service to help marketers place “acceptable” ads.  Adblock Plus is installed on more than 100 million devices.

Adblocking technology used by Adblock Plus has been blamed for harming online publishers, which depends on advertising revenue to pay for the content they create. 

But now Adblock Plus is launching a new platform to sell “acceptable ads” itself. The company says that its Acceptable Ads Platform will allow bloggers and publishers to choose to sell and show only pre-whitelisted ads – those that meet Adblock Plus’s strict criteria – on their websites. 

Adblock Plus is working toward setting up a committee of advertisers, publishers AND privacy advocates to figure out the future of what its “Acceptable Ad” guidelines should look like.