Amazon to deliver restaurant meals in London read more at here www.spinonews.com/index.php/item/782-amazon-to-deliver-restaurant-meals-in-london

Amazon said it would start delivering meals from restaurants direct to customers in some parts of London, the newest entry to an increasingly competitive market which includes Just East, UberEats and Deliveroo.

Mopeds and bicycles sporting either the Just East, UberEats or Deliveroo logos are an increasingly common site on London’s streets as the city’s residents use the services for restaurant meals without having to leave their homes.

Amazon Restaurants allows members in certain postcodes in the capital to order food from selected restaurants in their area via the Prime Now app for free delivery within an hour.

Amazon Prime members in London can now get a free one-hour restaurant delivery service.

The service is the latest effort by the online retailer to attract customers to its £79-a-year subscription base following ultra-fast delivery offers and the launch of Amazon Fresh food deliveries in June.

Amazon Restaurants allows members in certain postcodes in the capital to order food from selected restaurants in their area via the Prime Now app for free delivery within an hour.

Restaurants range from family favourites such as Strada, Gastronomica and Planet Hollywood to Asian fusion specialists Crazy Bear and the Michelin-starred Benares.

Customers can use the app to view participating restaurants, browse menus, place orders and track their deliveries in real time.

Amazon has promised customers there will be no menu mark-ups or hidden fees to use the delivery service, which will apply to orders with a minimum value of £15.

Amazon Restaurants was launched in Seattle a year ago and has been rolled out to 14 more cities since.Its launch in the UK sees it entering an already busy market involving Deliveroo and Uber.

Amazon Prime membership grew by 51% last year.

Amazon did not break down numbers locally but said there were "millions" of Amazon Prime members in the UK.