Twitter easing its character limit on tweets read more at here www.spinonews.com/index.php/item/920-twitter-easing-its-character-limit-on-tweets

Twitter announced easing its 140-character limit on tweets, in the latest effort to broaden the appeal and boost the user base of the social network.

The new policy announced in May and now in effect no longer factors in certain add-ons, including pictures, into a message's length.

The move comes as Twitter's efforts to increase its user base and raising questions about its growth trend as it seeks to keep pace with the fast-moving world of social media.

The latest move relieves but does not eliminate the 140-character limit, which was put in place due to mobile phone text messaging constraints when Twitter launched in 2006.

In its last quarterly update, the number of monthly active users edged up to 313 million, up three percent from a year ago and only slightly more than the 310 million in the prior quarter.

Twitter has yet to post a profit, even as it has ramped up its efforts in advertising, and it may be seeking ways to cut costs or even sell it. It is also offering users live-streamed video programs on technology, media and business in partnership with the streaming platform Cheddar.

Twitter’s ability to break out of its track and accelerate growth. It is far behind Facebook, which has an audience of over 1.7 billion.

"Anything that can make Twitter easier to use will be a benefit to both Twitter and its users," said Debra Aho Williamson, an analyst at the research firm eMarketer.

Last month, eMarketer said Twitter's share of US social network users will decline to 28.1 percent this year and will continue to drop through 2020, as it loses users to Snapchat, Instagram, and messaging apps.

So, the new policy by twitter to help revive growth. It needs to prove itself soon or face pressure from shareholders.

 

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