Ubisoft acquires mobile game studio Ketchapp read more at here www.spinonews.com/index.php/item/1045-ubisoft-acquires-mobile-game-studio-ketchapp

Ubisoft announced today that it acquired mobile game studio Ketchapp. The company is now "the fourth-biggest mobile game publisher in terms of total downloads in the $36.6 billion mobile gaming market.

Ketchapp was founded in 2014 and since then its games have been downloaded nearly 700 million times.

Ketchapp has had tremendous success publishing a mind-boggling number of games.it has numerous successful games including 2048, Stick Hero,Risky Road, Stack,  and Jelly Jump.

Ubisoft publishes its own mobile titles, most notably spin-offs of its gigantic console franchises like Assassin's Creed, Just Dance, and Rayman.

Ubisoft didn't disclose the terms of its acquisition, and it still needs to clear the regulatory hurdle. This acquisition gives Ubisoft one of the world’s leading mobile game publishers and reinforces our advertising capabilities in mobile gaming.”

Jean-Michel Detoc, executive director of Ubisoft’s mobile business announced, "With Ketchapp, Ubisoft acquires a highly profitable publisher with a successful portfolio of free-to-play games for mobile.

 

Now, Ubisoft can build original mobile games and launch them into the Ketchapp ecosystem without having to spend quite as much on player acquisition. And that’s a major key to profitability in an industry where it can cost several dollars to bring one new player to a game.

The acquisition is subject to customary closing conditions and is expected to close in Ubisoft's 2016-17 third quarter.