AMD plans to sell server CPU’S at comfortable prices read more at here www.spinonews.com/index.php/item/1433-amd-plans-to-sell-server-cpu-s-at-comfortable-prices

AMD has deployed a team of folks to charm enterprise server users ahead of the debut of its Zen designed-from-scratch x86 processor micro architecture and the message they're sending is that the new silicon represents a chance to supersize servers.

Vinay Sinha, AMD's senior director for enterprise in Asia Pacific and Japan, said, the company's plan is first and foremost to convince enterprises that Zen will be stonking x86 CPUs.

He said, the company will point out that its significantly lower than Xeon prices mean a chance to supersize servers with other nice to have, perhaps more RAM or some lovely AMD GPUs.

AMD's tried this play in the PC market, where its newly-hired enterprise sales folks had some success in price-sensitive markets like government and education where buyers want maximum bang for buck and don't see challenger brands as a risk.

Big PC-makers also enjoy the company's pricing, as it gives them different price points. Sinha takes great heart from the fact that the likes of HP Inc. now offer AMD-powered premium notebooks.

He said, ARM servers were something AMD tried. But next year is all about Zen and an attempt to remind the market that Xeon is Intel's profit engine and deserves some competition.