New article: Apple planning to develop its own GPUs for the future iPhones read more at here http://www.spinonews.com/index.php/economic2/item/3190-apple-planning-to-develop-its-own-gpus-for-the-future-iphones

Apple is one of only a handful of phone makers to develop its own mobile processors, but now the company will go one step further and design the graphics component itself.

Apple is tight-lipped about the technology that powers its products, but long-time partner Imagination Technologies has revealed that Apple will cease to use its intellectual property for GPU chips within 15-24 months. That’s apparently because it wants to use its own home-spun alternative.

Apple has asserted that it has been working on a separate, independent graphics design in order to control its products and will be reducing its future reliance on Imagination’s technology.

While the prospect of a custom GPU will excite iPhone experts for potential performance gains, it is a massive blow for the British tech firm. Like many of Apple’s partners, it has come to rely on the iPhone-maker for the majority of its revenue.

It’s rare for Apple suppliers to go public with intimate details in this way, and it looks as though Imagination is steeling itself for a potential patent battle. The firm said in its statement that it believes “it would be extremely challenging” for Apple to develop its own GPU without infringing on its IP.

 

The firm said, Apple’s notification has led Imagination to discuss with Apple potential alternative commercial arrangements for the current license and royalty agreement, hinting that the two could reach an arrangement in the future.